The German fashion retailer, Tom Tailor, recently announced that it has tapped Newstore, a mobile-first omnichannel cloud platform for brands to replace its existing native app experience. The casual fashion and lifestyle brand will now offer a premium mobile shopping experience designed to increase customer engagement and drive sales.

Tom Tailor's entire catalogue is available on the app, which gives customers a magazine-like shopping experience via its interactive, and intuitive UX. Tom Tailor customers in Germany can now download the app on both iOS and Android, and the brand will roll it out to additional markets soon. 

"Mobile sales are a key business driver for Tom Tailor, but to truly capitalise on this channel we had to upgrade our consumer app. We chose Newstore because its solution is simply better than anything we've seen. Our new app puts the experience of a flagship store in our customers' hands," said Hendrik Reuter, director of e-commerce and consumer engagement, Tom Tailor.

Through Newstore Studio, the app content management system, Tom Tailor will have all the tools it needs to maintain a modern and engaging app. Newstore consumer apps have been proven to increase engagement by 2.5x and drive conversion rates 7x higher than a traditional website. Additionally, because Newstore seamlessly integrates with Scayle, Tom Tailor's e-commerce platform, it will be easier to keep the app up-to-date and provide accurate, real-time product and inventory information.

"Consumers are more mobile-minded than ever, so brands like Tom Tailor have to think beyond traditional ecommerce and brick-and-mortar," said Stephan Schambach, founder and CEO, Newstore.

Fibre2Fashion News Desk (HO)

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