Kidiliz Group, European leader in premium children’s fashion, and Zheijiang Semir Garment, leader in children’s fashion in China, are into negotiations which are likely to form the second largest children’s fashion group. Upon completion of the transaction, Semir will take over the entire Kidiliz Group. The two have about €2.0 billion in combined sales.

Established in 1996, Semir Group is a leader in apparel market in China with multi brand offering. The group‘s Balabala brand claims an undisputable leadership in children’s fashion in China market. The group owns another mega brand, Semir, a leader in young casual wear segment. Semir Group also operates a few international brands through joint venture and master licensees for China market.

Semir group employs 3,000 people, has a network of 8,000 mono-brand shops and generates 25 per cent of its sales on-line for a turnover of 1.6 billion Euros. Semir group, listed on the Shenzhen Stock Exchange since 2011, has a market capitalisation of approximately 3.9 billion Euros. Semir group is controlled by its founders, the Qiu family.

Kidiliz Group, with a portfolio of 15 premium brands, generated 427 million Euros in sales in 2017. The group has a significant international presence in more than 80 countries. Kidiliz Group has been present in China, which accounted for about 17 million births in 2017, for more than 20 years.

The combination of the two groups, complementary in terms of markets and product offers, will allow Kidiliz group to continue its ongoing development in the world and to significantly accelerate its presence in the Chinese market. Semir group, on the other hand, will be able to strengthen its expertise in the premium child textile market. (SV)

Fibre2Fashion News Desk – India

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