Max Fashion, the fashion brand from the house of Landmark Group, has formed an alliance with Marvel Avengers: Endgame movie in India for its annual kid's fest, which comprises nationwide engagement event to bring big footfall to its stores, special Avengers larger than life figurines across 7 cities and movie screening for loyal customers across 11 cities.

Max Fashion has been long associated with Disney and has offered exciting products and merchandises in the past.

The 45-day campaign runs through till the end of May 2019. It has many attractions, activities, offers, and surprises for kids and parents alike. The brand has brought in larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America, and Thanos.

Jiten Mahendra, VP Marketing, Max said, “Kids Festival is an eight-year-old property for us and has resulted in high engagement and sales for us over the past few years. This year we are very proud to be associated with “Marvel Avengers: Endgame”, the most awaited movie of the year and this association has strengthened from the product (apparels, merchandise, and accessories) connect to promotion. This is one of the strongest associations with Disney we have done by far till date. Kids are an important segment focus for us.”

“As always, this year too, Max Kids Festival will be hosting its MLI (Max Little Icon) in its stores across 55 markets. Every year we engage with more than 3 lakh kids across India during this season, this year we are looking to take it to the next level. There are also other goodies like the special Avengers Endgame School Kit on purchases,” Mahendra added.

They are also offering special screenings of the Marvel Avengers: Endgame movie across multiplex screens nationwide to their loyal consumers. (SV)

Fibre2Fashion News Desk – India

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