As an official platinum partner of The Queen’s Platinum Jubilee Pageant this June, Burberry is celebrating the Queen’s 70 years of service with a series of celebrations. The British fashion house is supporting Superbloom, launching a zero-waste floating meadow, releasing a commemorative Jubilee scarf and launching a Jubilee artwork campaign.

A celebration of the brand’s British heritage and rooted in exploration and the outdoors, the exclusive commemorative scarf by Burberry is hand-illustrated with motifs inspired by ancient British woodlands and the flora and fauna that live there. Yew trees, bluebells, butterflies and squirrels are joined by birds representing each of the four British nations: a robin for England, capercaillie for Scotland, sparrowhawk for Northern Ireland and golden eagle for Wales, the fashion house said in a media release.

During the creation of The Queen’s Platinum Jubilee silk square scarf, Burberry further reflected its commitment to its biodiversity strategy by donating to the Woodland Trust to support it in creating a United Kingdom rich in woods and trees, for both people and wildlife.

Available online as well as in selected Burberry stores around the world, The Queen’s Platinum Jubilee silk square scarf will also adorn Burberry store flags and windows in the City of London for the duration of the Jubilee celebrations.

Burberry's outdoor installations include a large floating meadow, which will be moored directly across from the Tower of London on the River Thames and created in the image of the Burberry logo. In addition to this, Burberry is also contributing an art wall crafted in collaboration with digital artist Jon Emmony.

Burberry has also teamed up with the next generation of creatives to honour Her Majesty’s 70 years of service. Earlier this year, Burberry hosted a workshop at Armley Park Primary School in Leeds and invited students to create artwork and messages for The Queen in honour of this remarkable milestone. The drawings and messages are being displayed throughout the city of Westminster.

Fibre2Fashion News Desk (KD)

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