Jordan Brand design is rooted in equal parts motion and emotion. Each player in the Jordan Brand signature lineup embodies a different playing style that evokes a certain feeling in those who watch it. The Zion 3 was built for Zion Williamson’s playing style — a blitz of strength and speed — by supporting him in three specific ways: containment, court feel and impact protection.

The midsole cushioning is designed to help absorb the forces of Zion’s explosive game. The midsole is composed of Formula 23 foam with a Zoom Air unit in the forefoot for responsive cushioning. A drop-in midsole supports comfort and stability. The stack height is the lowest yet on a Zion signature shoe. This gives players cushion where they need it, but also helps them feel in control of their ground movements, like a tight spin off the low block.

The rubber herringbone traction pattern helps enable quickness and control as well, while the iconic “Z” icon, which has been consistent on Zion’s signature line, comes to life via a raised TPU material and helps with lateral containment.

When brainstorming his third signature shoe in collaboration with the Jordan Brand design team, Zion said that he’s “made it out of the mud,” referencing the hard work on his journey from Marion, South Carolina, to the NBA. The upper features a material and colour splatter that was created using 3D imaging of Zion’s foot last launching through mud. It is a canvas to tell Zion’s personal story, but it’s strategically reinforced to help contain strong lateral movements over the footbed.

The Zion 3 “Sanctuary” releases exclusively in North America in September, while the “Mud, Sweat and Tears” colourway launches globally in October.

Fibre2Fashion News Desk (RR)

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