Miami Fashion Week (MIAFW) announced its metaverse debut with the launch of L'atelier by MIAFW, a digital retail and educational concept that allows fashion enthusiasts to gather in the metaverse, learn about sustainability, attend events and discover the latest fashion.

The fashion week was held from May 31 – June 5 and included a series of in-person and digital events that simultaneously took place in Miami and in the metaverse. Missoni and Naeem Khan were some of the brands that showcased their collections in physical runway shows, while a Decentraland based metaverse runway show took place on June 3 featuring digital fashion from a Dressx and MTA Kollectiff collaboration. These activations included AR looks from Dressx for guests of the week's physical events. Guests were also able to explore the virtual building and the world of AR fashion. The activations that took place were carried out by The Metaverse Group, a Tokens.com affiliated company.

"MIAFW has always been at the forefront of sustainability and technology. The future of fashion is digital, and with this year's introduction of L'atelier by MIAFW we were able to bring this experience to fashion lovers around the world," said Lourdes Fernandez-Velasco, MIAFW creative director.

"MIAFW is the first global fashion week to bridge the physical-first fashion industry to digital-first web3 designers and brands together by launching several metaverse activations and experiences congruent with the week's events," said Megan Kaspar, lead of the Digital Fashion Council to Miami Fashion Week.

On June 5, a sustainability + tech panel focussed on the future of fashion and the metaverse allowing guests from around the world to join on the rooftop of this unique space in Decentraland. Gabriela Smith (Upcycle Project) moderated a panel, with Leanne Elliott Young, founder of the Institute of Digital Fashion, Natalia Modenova and Daria Shapovalova from DressX. The programme concluded with a Q&A by Marta Corbí and Derek Stinson from Ontier who talked about inserting brands into the metaverse. MIAFW will also be rolling out technology to advocate for the secondhand market this year.

Fibre2Fashion News Desk (HO)

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