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US' Yeezy Gap Engineered by Balenciaga introduces gaming experience

22 Jul 22 1 min read

A new digital game concept imagined by Yeezy Gap and Balenciaga brings to life the virtually rendered avatars first seen in the collection's debut. The game allows the user to become the avatar. The launch of the game coincides with the in-store launch of the Yeezy Gap Engineered by Balenciaga styles that are now available at Gap’s Times Square flagship.

The virtual game experience, designed By Demna, is available to play on Yeezy Gap’s official website.

Gap’s Times Square flagship store has been reengineered and distilled to its most essential form in Yeezy Gap Engineered by Balenciaga’s vision of utilitarian design. The entry into Gap stores fulfils the vision to deliver Yeezy Gap design on a larger scale, the two entities said in a press release.

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The collection will also be launched in select Gap stores across the US soon.

Fibre2Fashion News Desk (KD)

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