Yoox Net-A-Porter, a global leader in online luxury and fashion, has announced that Fiona Firth has been appointed as managing director, Mr Porter. Yoox Net-A-Porter, headquartered in Italy, is a unique ecosystem of four multi-brand online stores which include Net-A-Porter, Mr Porter, Yoox, and The Outnet, and numerous online flagship stores.

Firth has held the role of buying director for Mr Porter since April 2016, when she joined the group. During her tenure, Mr Porter has delivered exceptional campaigns that have redefined the luxury menswear e-commerce experience. This includes the launch of exclusive capsules with Gucci, Prada, Saint Laurent, Brunello Cucinelli, Tom Ford, Balenciaga and the Mr Porter ‘Made in’ series, many of them firsts for the brands, the company said in a press release.

In September 2017, Firth also played a key role in the launch of the Mr P. ready to wear private label, bringing shoes and accessories to the brand in September 2018. In addition, she has overseen MR Porter’s expansion into key categories including luxury watches and lifestyle. Mr Porter now stocks almost 600 brands.

Reporting to Alison Loehnis, president, luxury division, and joining a team of long-standing senior divisional and brand leaders, Firth will be responsible for driving Mr Porter’s ambitious development plans. This will include expanding and deepening the unique Mr Porter customer offer across the world and ensuring its continued position as the leader in men’s luxury style through exceptional curation, service, content and experiences.

Prior to joining Yoox Net-A-Porter, Firth held senior leadership roles in menswear buying for River Island, Harvey Nichols, and Harrods.

“I have always promoted a workplace where merit is rewarded, creating great career opportunities for those that excel. Firth has demonstrated she knows what our luxury customers want, and how to bring this to life in partnership with the world’s best luxury brands. Mr Porter is the clear leader in curated, online, luxury menswear, and I am extremely excited about its future under her management,” Federico Marchetti, chairman and CEO of Yoox Net-A-Porter said.

“Since Firth joined the company in 2016, she has demonstrated her deep understanding of global luxury e-commerce and has built exceptional relationships with our brand partners. She has played a key role in the development and launch of many highly successful MR Porter projects and has driven our successful expansion in new categories. Her dynamic and collaborative leadership style is an excellent fit for our culture and will ensure a seamless experience for our talented teams and global partners. I am extremely pleased that she will be leading the next stage of our ambitious MR Porter journey,” Alison Loehnis, president, luxury division, Yoox Net-A-Porter said.

Fibre2Fashion News Desk (GK)

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