Company: Dollar Industries Limited, one of the top hosiery manufacturers in India

Brand ambassador: Chitrangada Singh, model and Hindi film actor

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Product profile: Dollar Missy has a wide colour range of leggings and legwear such as shorts, cycling shorts, relaxed capri, trousers, pyjama and lounge pants. It also has trendy t-shirts, racer backs, and affordable collection of innerwear including camisoles and panties.

Design aesthetic: The collections in leggings made of 95/5 four-way stretch fabric are comfortable and ideal for partywear, casualwear and formalwear.

Advertising campaign: The new Dollar Missy advertising campaign was shot in Bangkok by Sachin Kotre for A La Carte Films. The company will carry a 360-degree campaign across print, electronic, outdoor and online media.

Retail presence: Dollar Industries enjoys a 15 per cent market share in the branded hosiery segment in India.

Export market: Dollar Industries has recently started business in African market with Nigeria to enhance export revenue. The company’s existing export markets are in the Gulf, Middle East and Nepal.

Brand ambassador speak: “Dollar Missy leggings are quite fashionable and trendy. They are very comfortable as they are made of super soft special fabric and have vast array of shades to choose from. I am in love with the entire collection of Missy,” said Chitrangada Singh.

Fibre2Fashion News Desk – India