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H&M appoints Maisie Williams as global sustainability ambassador
12 Apr 21 2 min read
Brand: H&M
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Company: H&M Group
Brand ambassador: English actor and filmmaker Maisie Williams
Product profile: The partnership will see the launch of H&M Looop Island in Nintendo’s hugely popular game Animal Crossing: New Horizons on April 13.
About Maisie Williams: Margaret Constance "Maisie" Williams is an English actress who made her acting debut in 2011 as Arya Stark, a lead character in the HBO epic medieval fantasy drama series Game of Thrones.
Brand ambassador speak: “I am excited to finally share the news of my partnership with H&M as global sustainability ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The long-term goal is to use 100 per cent recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 2030. It’s time to take action and create more viable production circuits in fashion to protect our planet for the next generation,” Williams said.
Quotes from H&M: “Being part of this initiative together with Maisie Williams to drive for change within the fashion industry by encouraging our customers and fans to reuse, remake and recycle unwanted garments, is something we at H&M are very ambitious about. The future of fashion needs to look different, and we want to be a part of this solution,” Pascal Brun, global sustainability manager H&M said.
About H&M: Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. H&M group comprises of nine independent brands: H&M, COS, Weekday, Monki, H&M Home, & Other Stories, ARKET and Afound. We have over 4,900 stores across more than 73 markets worldwide.
Fibre2Fashion News Desk (JL)
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