US-based women’s fashion brand Anine Bing’s has partnered with actress and supermodel Irina Shayk to serve as the face of its 2022 brand and 10-year anniversary campaigns. The collaboration will support the relaunch of Anine Bing’s best-selling Classics Collection, and the debut of its first-ever Resort Collection. The campaigns were shot by fashion photographer Chris Colls.

“It’s been a dream working with Irina. She is effortlessly beautiful, confident, kind, and completely embodies the brand. I can’t think of a better person to represent Anine Bing as we celebrate this ten-year milestone,” Anine Bing, founder and chief creative officer.

The Anine Bing Classics Collection is a core offering of best-selling wardrobe building blocks and everyday essentials designed to transcend seasonality. The Classics Collection lays the foundation for modern uniform dressing, including tailored suiting separates, elevated basics, luxurious leather accessories and more. Grounded in timelessness, versatility, and exceptional quality, every piece is intended to mix, match, and layer with everything from the Anine Bing collections.

Featured styles from the relaunch campaign with Irina Shayk include the best-selling Mika Shirt and Eva Tank, along with new additions to the Classics Collection: the Frances Jean in river blue, Colette Bag in black croco, Highland Sunglasses in gold, and Bree Dress in white.

Anine Bing’s first-ever Resort Collection will debut in May 2022, officially marking the brand’s 10 Year Anniversary. The campaign was shot on location in Miami, Florida, serving as the ideal setting to showcase new seasonal categories including swimwear and vacation-inspired ready-to-wear.

Key swim launches from Resort 2022 include the Jace One Piece in cream, Rosa Bikini Top and matching Naya Bikini Bottom in black, and the Lesly Swimsuit in black. Resortwear highlights include the Classic Blazer in black, Carrie Pant in black, and Praia Sarong in black and cream.

Fibre2Fashion News Desk (KD)

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