Who: Moda Biella is an Italian luxury heritage fashion brand producing superfine exotic fibres and forays into the Indian market with India’s largest textile manufacturers-OCM.

Collection: The brand presents an array of fabrics in blends of cashmere, merino, silk and linen.

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Bytes: Setting the premise for the launch, Vikram Mahaldar, MD & CEO of OCM talked about the market landscape and about the niche segment that luxury brands held. He explained why the group invested in an idea of bringing an Italian heritage brand to the Indian market and how the company plans to accomplish its strategic goals. He said, “Moda in Italian means fashion and Biella is the textile hub of Italy – hence the brand connotes fashion from Biella. The way the retailers have complimented the range has really boosted our confidence and we believe Moda Biella will be a strong brand to reckon with in the future.”

Malcolm Campbell, a European Advisor of the Moda Biella team, said “Moda Biella has the most beautiful cloths in the world that has been inspired by Italian design and quality; and created exclusively for the Indian market. Bringing a sartorial elegance that is second to none, we’re convinced that this range from today will keep growing and will become one of the most popular collections in the world.”

About Moda Biella: Moda Biella has been a revered brand in Italy. The fabrics are top notch-with superfine fibres to produce array of superfine cloths. With a line-up of finely designed fabrics, this brand will not only be deep-rooted to its heritage of making world class fabrics but also excel in technical innovation.

About OCM: OCM is one of the India’s largest manufacturers and forays into the Indian market with the launch of Italy’s luxurious heritage fashion brand–Moda Biella. The company has a sprawling 37 acre complex that houses a new-age plant with an annual capacity of 8 million meters of fabric and an employee base of 1,900. OCM’s ownership lies with the promoters of the Donear Group.

Fibre2Fashion News Desk (PA)