Who: Enakshi is founded by Maharsh Shah, 20, and Namya Patel, 22.

USP: The brand offers only exclusive pieces of garments with no two pieces alike. At Enakshi a new collection is launched every 21 days. The brand also ensures dispatch on the very same day.

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Collection: The brand offers fusion apparel for women created by a hand-picked pool of designers shortlisted by Enakshi and then further curated to suit the brand’s style and vision.

Price Points: Rs 1,500 - Rs 6,000, depending on the intricacies/ detailing in the designs, material used, etc.

Available: On enakshi.com

Maharsh Shah, Co-Founder, Enakshi remarks: “As of now our focus is to establish ourselves in the women’s apparel segment in the market. We would like to develop outfit designs to meet the demands and the likes of a modern woman, typically in the age range of 18 – 48 yr. We would also like to provide our customer base with a vast range of designs sourced from a large pool of designers from around India.”

Additional remarks: “Through Enakshi, we wanted to bring to our customers, fresh designs and creativity from the talented yet underappreciated designers from around the country, to ensure novelty in our selections. We came up with the idea of launching new collection every 21 days which is designed by a different panel of designers every single time, to bring variety to our collection. This helped us not only address our vision of “celebrating every woman’s uniqueness” but also helped our initiative of promoting these talented designers from across the nation.”

Fibre2Fashion News Desk – India