Insights
- Adidas Originals is partnering with Edison Chen, founder of CLOT, for a global collaboration called Adidas Originals by Edison Chen.
- It aims to redefine innovation, foster cultural exchange between east and west, and introduce boundary-pushing collections.
- Chen will leverage Adidas' archive and history to bring thought-provoking designs to the brand.
Adidas Originals and Edison Chen have announced their global partnership, Adidas Originals by Edison Chen, as he makes his return to the brand. Chen is the founder and the creative director of global lifestyle brand CLOT, which is celebrating its 20
th anniversary this year.
For his partnership with Adidas Originals, Chen will bring an innovative vision and creative prowess to introduce exclusive collaboration styles, leveraging Adidas’ extensive archive and history in the process. With a focus on fostering cultural exchange between the east and west, Adidas is partnering with Chen to introduce collections that push boundaries and defy the norms with his thought-provoking designs. This partnership will foster a future pipeline of creators with multi-faceted talent, knowledge and vision for the brand's future. The collaboration is a testament to both partners’ global credibility in fashion, music, and retail to act as a catalyst for cultural connection worldwide, the company said in a press release.
“With Adidas, we’re creating to inspire. I think the ability to freely create something is one of the reasons why I do this. My whole aesthetic, especially in the past few years, has fully transformed. I haven’t had the chance to create through that lens yet, which is why this collaboration is exciting and nerve-wracking for me because we’re heading in that direction through this partnership. I’m coming in with new inspiration. I spent the summer in Europe immersing myself in the Adidas brand, which gave me a new point of view. The new EDC vibe is more chic than street. After the 20th year, I’m more excited than ever,” said Edison Chen.
Adidas Originals is partnering with Edison Chen, founder of CLOT, for a global collaboration called Adidas Originals by Edison Chen.
It aims to redefine innovation, foster cultural exchange between east and west, and introduce boundary-pushing collections.
Chen will leverage Adidas' archive and history to bring thought-provoking designs to the brand.
The CLOT SS24 Fashion Show encompassed a unique community of young designers, collaborators and friends to tell a story about the throne and who will be the next in line - a metaphor that it can be anyone.
Fibre2Fashion News Desk (RR)
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