Maximize your media exposure with our single PR package

Spanish brand Loewe's Jonathan Anderson unveils S/S 2024 collection

05 Oct 23 1 min read

Insights

  • Loewe's creative director has unveiled the Loewe Spring-Summer 2024 collection, emphasising innovation in cutting and silhouettes.
  • Key elements include dilated knits that drape the body, T-shirts and shorts with frayed hems, and intricate detailing like large golden buttons.
  • In a break from tradition, coat cuffs are designed to be flipped under the arm.
Spanish luxury house Loewe creative director Jonathan Anderson has continued his reflections around cutting and silhouettes, as well as the Maison’s collaboration with American artist Lynda Benglis for the Loewe Spring-Summer 2024 collection.

Dilated knits flow around the body in long capes or come in short chunky jumpers. T-shirts and shorts have chewed hems, highlighting the theme of randomly deceptive appearances. Outsized pins and large golden buttons transform details of the silhouettes, LVMH said in a press release.

Advertisement

The Squeeze bag, with its signature squishy handle, is hand-crafted and particularly mellow. The Pebble Bucket and its distinctive pebble-shaped gilded hardware is revisited in different sizes to express changing attitudes. Breaking tradition, the cuffs of coats can be flipped under the arm like a bag. 

Pieces of jewellery developed in collaboration with Lynda Benglis become wearable sculptures that shift conventional jewellery codes. Cascades of sparkling floral brooches transform tops, and crystals on exaggerated round-toe shoes illuminate Loewe silhouettes at each moment of the day, added the release.

Fibre2Fashion News Desk (NB)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.