Eshakti, the leading women’s fashion brand offering custom sizes and styles, has launched a proprietary customisation feature called Eshakti FX that allows customers to drastically change the style of any garment in real time. Customers can alter neckline, sleeve and hem length – can look at each style individually and decide which is the most appropriate.

Eshakti offers the customer both standard US sizes, as well as the option of custom sizes and styles, said a press release by the company. Because no two women are exactly same size, shape and height, nor do they have the same style preferences, the antiquated industry scale of putting women into a groups on a size-chart, leaves many customers with dissonance post-purchase.

Eshakti –Shakti, meaning female power in Sanskrit, empowers women to create clothing made exclusively for them at a price that is accessible. Eshakti FX gives its customer an absolute choice – seeing the style and detail she desires appear before her. Every Eshakti product is offered in sizes XS – 6X (0 – 36W) and takes height into account. Together, it empowers every woman, regardless of shape or size, to feel chic, comfortable and confident every day. With new, fashion-forward designs launched every day, Eshakti is revolutionising the industry with uniquely customisable fashion available at affordable prices, all delivered within 13-17 days.

“When we first launched over 10 years ago, we knew that standard US sizes and styles-as-shown were not meeting the needs of majority of customers,” said B G Krishnan, founder & CEO of Eshakti. “We were ahead of our time then, and continue to be now. With Eshakti FX, we have taken the customer experience to a whole new level that most customers would never have dreamed of!” (PC)

Fibre2Fashion News Desk – India

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