American sportswear company Nike introduces Phantom Luna
12 Jun 23 2 min read
Insights
- Nike has unveiled the Phantom Luna, its most innovative women's football boot.
- Designed with input from female athletes, the boot features the Nike Cyclone 360 traction pattern for agile movements and precision on the pitch.
- The Phantom Luna reflects Nike's commitment to championing women in sport and will be available from late June 2023.
While an elite footballer might run more than seven miles during a 90-minute match, the split-second changes of direction — dictated by a boot’s rotational traction — are what often decide the outcome. After years of study from Nike’s team of scientists and engineers, Phantom Luna features a new, breakthrough circular stud pattern near the toes that hits the sweet spot of traction. Named Nike Cyclone 360, this traction pattern allows players to move with agility, precision, and confidence on the pitch.
Phantom Luna’s fit is also tuned to the female footballer. Featuring a new upper design, Nike Asym Fit, the boot has a more snug fit around the ankle, based on feedback from female footballers.
As the women’s game intensifies and the style of play leans toward attacking as a team, female footballers need their boots to accommodate quick passes and accuracy as they move down the pitch. Because her foot, on average, is smaller than that of her male counterpart, she needs bigger touch zones for this control and accuracy. Nike applied its latest football innovation, Nike Gripknit, to the Phantom Luna upper, for optimal boot-to-ball connection. The coating gives a 'tacky' feeling and is integrated into the material, so the boot stays soft and pliable.
“Phantom Luna is a direct reflection of Nike’s focus on being her biggest champion,” says Dr Elysia Davis, principal researcher in the Nike Sport Research Lab. “From research to testing to design, we put her at the centre of the process. With Phantom Luna, we’re offering a boot that is thoughtfully designed for her with a new circular stud pattern and fit, helping athletes to move with precision and confidence on the pitch.”
Nike Phantom Luna Elite and Phantom Luna will be available starting late June 2023.
Fibre2Fashion News Desk (RR)
Popular News
|
Cotton sowing in north India may drop amid pest concerns, crop delayed |
|
AkzoNobel plans closure of sites in Netherlands, Ireland & Zambia |
|
Intertextile & Yarn Expo Shenzhen to showcase eco-friendly innovations |
|
US’ Dick's Sporting Goods’ net sales rise 6.2% to $3.02 bn in Q1 FY24 |
|
Bangladesh 3rd largest apparel supplier for Malaysia this year |
|
The LYCRA Company & Killer Jeans partner to expand in Indian market |