French bespoke menswear brand Atelier NA recently opened its first Middle Eastern boutique in Dubai. The 1,431-sq-ft store is situated on the ground level of the Millennium Atria Hotel. It has entered the Middle East market in partnership with United Arab Emirates-based Governor Apparel, founded last year to bring unique retailing experiences to the region.

Established in Paris in 2011, the French brand is firmly setting its sights on the international market after making huge inroads within France. In 2015, the brand opened its first store outside of France in Belgium and then ventured into Switzerland in 2017. It has 23 operational stores and over 110, 000 customers in Europe.

“Given this region’s appetite for bespoke fashion, we are very positive about opening more stores in Dubai and across the region soon. Our aim is to ensure affordable high-class bespoke garments are available to as many fashion-conscious men as possible,” François Chambaud, chief executive officer and co-Founder of Atelier NA, said in a press release.

The new concept store from the brand exudes sophistication. Its unique patented 3D body scanner means customers’ measurements can be taken in seconds. Customers can choose from a range of around 1,500 fabrics.

Fibre2Fashion News Desk (DS)

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