Gucci and Bocconi University are establishing a Gucci Research Lab on the evolving organisation in the 21st century. The Gucci Lab will analyse the core trends in organisational design and digital transformation, leveraging on a pool of four professors, coordinated by the lab director, from different areas to ensure an interdisciplinary research approach.

The Lab will deliver each year a position paper on a specific topic, a conference to present the paper to stakeholders and the general public and a challenge linked to the topic, reserved for Bocconi students.

“It’s a pleasure to establish the Gucci Research Lab, which aims to identify and study the trends that define the way in which organisations are evolving, with a special focus on the luxury industry”, comments Rector Gianmario Verona.

“I’m delighted that Gucci and Bocconi University are collaborating on this important initiative”, says Marco Bizzarri, president and CEO of Gucci, “which is designed to reveal important insights that large and small companies can learn from. More than ever before, a company’s culture can be the differentiating factor in terms of competitive advantage”.

In light of the new partnership, Gucci becomes one of Bocconi’s strategic partners, further consolidating the relationship between the two entities. Consistent with its commitment to attracting and retaining the best talents, Gucci is already an important employer for Bocconi graduates and students through Bocconi’s Corporate Associate Programme and the joint Luxury Talent Programme. (SV)

Fibre2Fashion News Desk – India

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