Company: Hanesbrands Inc

Location: Walnut Street, Philadelphia

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Area: 3,040 sq ft

Product profile: The store features specialised Champion products along with Champion Philadelphia capsule collection. National and local collaborations will cycle in and out of the store from time to time.

The store displays brand’s signature franchise, Reverse Weave, in an array of colourful sweatshirts, hoodies and joggers. It also features brand’s Spring 2019 collection such as footwear, bags, hats and other exclusive items.

Store design | Interiors & VM | Fixtures: The store’s two-story retail design concept represents brand’s athletic DNA such as fixtures made from basketball gym floors and custom benches made from lockers. The store has wallpaper made of collages of vintage Champion ads, catalogues and other imagery allowing for customers to experience the heritage of the 100-year-old brand in a modern format.

With the entire second floor dedicated to customisation, the store gives customers hands on access to the product. Customers can create their own Champion gear using a variety of colours, fonts and patches with on-site embroidery and customisation services. To show its appreciation for the talents and its support of the arts, the store also features a mural by Alloyius Mcilwaine, and a yard-bombing installation by Ishknits, within the acclaimed Philadelphia artistic collective, Tiny Room for Elephants.

About the company: Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. With this store, the brand adds its its fifth US specialty retail store with other locations in Los Angeles, New York, Boston and Chicago in less than a year. (PA)

Fibre2Fashion News Desk – India