Bengaluru-based production on-demand fashion brand Styched recently launched an exclusive online merchandise platform Styched Life to bring fan merchandise from varied sectors under one roof, the company said in a statement. The start-up, started by Soumajit Bhowmik in February last year, claims to be a one-stop-shop for fan-based merchandise.

“Styched Life is a platform to promote talent across the country. We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise,” Satyajit Hoskote, head of business development, was quoted as saying by Indian media reports.

The company collaborates with artists, brands, influencers, sports franchises, comics, TV shows and charitable organisations from all walks of life and creates limited fashion merchandise, the company said.

Its portfolio includes Underground Authority, M-Zee Bella, Agsy, Hip Hop India, High on Dance, Diamond Comics, Amar Chitra Katha, Bengaluru Raptors and the Cricket Association for the Blind in India.

It delivers about 200 orders a day and to over 20,000 pin codes across the country, the company claimed. Owing to its zero inventories and production on-demand process, the company is able to deliver a much larger assortment of styles and designs, it said.

“We are projected to ship more than 10,000 orders per month and the aim is to sell at least 1 million fan merchandise in the next one year. We aim to become the destination shop for all fan merchandise across all categories. In addition to tie-ups with the known brands, through Styched Life we wish to promote local talent and social initiatives,” added Hoskote.

Fibre2Fashion News Desk (DS)

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