The historic French fashion label Paul Poiret has been brought back to life and will show its first collection in about 90 years at the Paris fashion week in March. With support from the South Korean department store chain Shinsegae, Belgian entrepreneur Anne Chapelle, who owns the Ann Demeulemeester and Haider Ackermann labels, has resurrected the brand.

The brand will present its first ready-to-wear autumn-winter collection designed by artistic director and rising Franco-Chinese creator Yiqing Yin, a French news agency quoted the label as saying.

Poiret, along with Coco Chanel, takes credit for liberating women from Victorian era corsets, and was the first couturier to launch his own brand of perfume. His brand shut shop after the Wall Street Crash of 1929.

Paul Poiret joins a list of a few other historic French fashion brands, such as Vionnet and Schiaparelli, which have been revived in recent years. (DS)

Fibre2Fashion News Desk – India

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