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German manufacturer Adidas Originals opens new store in Chandigarh
09 Mar 21 1 min read
Brand: Adidas Originals
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Company: Adidas
Location: Elante Mall, Industrial Area Phase 1, Chandigarh, India
Area: 2,000 sq ft
Product profile: The store gives access to the brand’s exclusive new products and collaborations like the Yeezy by Kanye West, IVY Park by Beyoncé, exclusive drops with Sean Wotherspoon, Pharell Williams, Disney and more global creators, along with crowd-favourite classics turned sustainable Stan Smiths, the hyped collectors’ series A-ZX and many more innovative product stories.
Interiors & VM: Adding local flavour of modern and iconic city of Chandigarh to the new store, the distinctive art-form of the region Phulkari has been incorporated to create an interesting installation of the brand’s Trefoil logo that turned out to be the most Instagram’d corner at the store.
About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.
Fibre2Fashion News Desk (JL)
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