Renowned businesses G-Star RAW, Crystal International, ERDOS Group, Everlane and Selfridges Group have joined Global Fashion Agenda’s new associate partners circle, supporting the organisation’s mission to make the fashion industry sustainable. Global Fashion Agenda is the foremost leadership forum for industry collaboration on sustainability in fashion.

Today, Global Fashion Agenda is proud to announce its new partnership circle: the Associate Partners group, which initially includes five diverse companies – Crystal International, ERDOS Group, Everlane, G-Star RAW, and Selfridges Group. The circle will expand to include other brands in the coming months. Driving widespread progress in the fashion industry, these hand-picked companies are sustainability leaders or are dedicated to improving their sustainability performance, according to Global Fashion Agenda.

The new associate partners will act as a secondary sounding board to Global Fashion Agenda’s primary strategic partners, adding another perspective to sustainability to represent different sized businesses. They will partake in shaping the global sustainability agenda by providing feedback and input on initiatives and content developed by Global Fashion Agenda and its steering committee, made up of strategic partner representatives.

The five associate partners vary in size, market segments, target demographics and product offerings, broadening Global Fashion Agenda’s network to further represent a range of perspectives that cater to differing business demands. All associate partners have incorporated sustainability into their business strategies in some form. Crystal International is a pioneer in apparel manufacturing and committed to implementing environmentally conscious practices throughout its business.

The companies ERDOS Group, Everlane, and G-Star RAW actively use sustainable manufacturing processes and materials to reduce their environmental impact, while Selfridges Group has established itself as a responsible retailer and trusted curator of brands.

“The fashion industry must collaborate to achieve urgent and significant change, so I am thrilled to expand our network further by introducing our Associate Partner group and bringing such esteemed businesses on board. There is no one-size-fits-all approach, which is why our objectives and content must reflect the diverse nature of the industry. The insights we can draw from this new group will be extremely valuable,” Eva Kruse, CEO and president of Global Fashion Agenda said.

In addition to sharing their expertise in the development of the annual CEO Agenda and Pulse of the Fashion Industry report, the group will participate in Copenhagen Fashion Summit, which is the leading business event on sustainability in fashion. Associate partners will also play a key role in policy engagement by convening with decision makers to influence wider regulatory frameworks. (GK)

Fibre2Fashion News Desk – India

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