Mango, one of Europe’s leading fashion groups, continues to implement its expansion in India with the opening of a new flagship store in Ludhiana. The store, which spans 420 m2 across two floors, is the second Mango store in India to have the women, men and kids lines under one roof after the opening in Bengaluru in March.

The new point of sale also features the Mediterranean-inspired concept known as New Med, already present in some of the group's flagships around the world. The concept aims at reflecting the spirit and freshness of the brand and has sustainability and architectural integration as key elements.

Mango has tripled its presence in the country in the past two years and India has become the country in Asia with the highest number of points of sale with 80 at the end of 2022, up 34 compared to the 46 stores the company had at the end of 2021 and three times more than the 28 it had at the end of 2020, the brand said in a media release.

“India is one of the most important markets in our internationalisation strategy, because, according to all forecasts, this country is destined to become the third-largest consumer market in the world within the next few years and we want Mango to have a significant presence in it with the help of a local partner, Myntra,” Daniel López, Mango’s expansion and franchise director, said.

Mango has been expanding in India since 2014 with the support of its franchise partner, Myntra, which provides expertise and assistance to understand and adapt its operations in the country.

In 2023, Mango will continue accelerating its expansion in India by opening more than 35 new stores, bringing the total store network to more than 110 points of sale by the end of the year. In addition to this, the company expects to refurbish some stores to adapt them to its Mediterranean-inspired store concept, New Med, already present in the company’s flagship stores around the world.

Fibre2Fashion News Desk (RR)

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