Brand ambassador: Amitabh Bachchan is a well-known Hindi film actor

Product profile: Sherwanis, fine indo-westerns, royal bandhgalas, classic kurta-jackets and matching accessories for life’s special moments.

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Retail presence: The brand has retail presence of 500+ stores across 202 cities and in 3 countries with 5 international stores in UAE & the US.

About Amitabh Bachchan: He is a living legend both on and off screen; his values and legacy resonate in his sense of fashion and style. The diverse roles that he has played in his career—his timelessness and trust with people across India echoes with the brand’s aim of providing futuristic Indian wear designs.

Brand Ambassador Speak: “I am proud to have associated with a brand like Manyavar. More than anything, it is Manyavar’s belief in Indian culture and tradition, which I totally appreciate.  It resonates with my beliefs and sense of belongingness with the timeless Indian tradition," said Amitabh Bachchan.

Quotes from company: “We are extremely honoured to have Amitabh Bachchan endorse our brand. At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. Mr Bachchan is a name that represents excellence beyond just Hindi cinema. He is an epitome of Indian culture and tradition, something which is at our core. This makes him the ideal man to represent our brand. We are certain that with his ability to win over hearts of people of every age will inspire his fans to embrace the Indian in them,” said Ravi Modi, MD of Vedant Fashions Pvt Ltd, which owns the Manyavar brand.

Fibre2Fashion News Desk (RKS)