Brand: Mohey, an Indian ethinicwear brand for women

Company: Vedant Fashions, best known for Manyavar, a men’s ethnicwear brand founded by Ravi Modi in the year 1999.

Brand ambassador: Hindi film actor Anushka Sharma

Product profile: Handpicked lehengas, saris, suits and gowns

Design aesthetic: Top fabric, hues, cut, stitch, embellishments are key elements of this brand.

About Mohey: It was launched in the year 2016 with its focus on festive / celebration wear for women.

Retail presence: At present, Manyavar and Mohey together have 450 stores across India, the US, Bangladesh, UAE and Nepal.

Future plans: Mohey aims to double its store count from 50 to 100 in the upcoming year.

About Anushka Sharma: Described as a symbol of achievement and grace amid women of all ages, Anushka Sharma’s association with Mohey is aimed at enhancing the brand’s aspiration and visibility, globally.

Brand Ambassador Speak: “I am happy to collaborate with an Indian womenswear brand like Mohey that is young and encourages the idea of celebration. I look forward to being part of the Manyavar family and contributing to Mohey’s journey,” said Anushka Sharma.