Company: Mufti was launched in 1998 by Kamal Khushlani to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion.

Company’s expansion: Mufti now forays into men’s footwear to complete the dress code for Indian fashion enthusiasts.

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Brand ambassador: Hindi film actor Kartik Aaryan is appointed as the first brand ambassador due to his popularity amongst men and women, alike.

Product profile: Since its inception, Mufti has evolved as a brand that offered casualwear, strongest in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and accessories. An established fashion brand for the past 20 years, Mufti is all set to replicate its success in the footwear segment.

Retail presence: Mufti’s footwear collection is available at all Mufti outlets.

Bytes: “To provide a holistic lifestyle dressing solution, Mufti has launched footwear with the same ethos to provide an alternative choice which is young, casual yet comfortable. Since inception, Mufti has evolved as a denim casualwear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image,” said Kamal Khushlani, CMD, Mufti.

Fibre2Fashion News Desk – India