Insights
- Robert Triefus's appointment as CEO of Sportswear Company, which owns the Stone Island brand, is a significant development in the fashion industry.
- As CEO, Triefus will have overall responsibility for the development, production, and distribution of the brand's products.
- Triefus is an experienced executive with over three decades of experience in fashion.
Moncler Group and Sportswear Company, the company that develops, produces, and distributes the Stone Island brand, has announced the appointment of Robert Triefus as chief executive officer (CEO) of Sportswear Company, effective from June 1, 2023.
Triefus will report to the board of directors of Sportswear Company, chaired by Carlo Rivetti.
Robert Triefus's appointment as CEO of Sportswear Company, which owns the Stone Island brand, is a significant development in the fashion industry.
As CEO, Triefus will have overall responsibility for the development, production, and distribution of the brand's products.
Triefus is an experienced executive with over three decades of experience in fashion.
“After a first phase during which the company has taken direct control of its most important markets while developing a strong direct-to-consumer culture, Robert will now be instrumental in driving the strategic development and resonance of the Stone Island brand worldwide, always capitalising on its unique roots,” said Remo Ruffini, chairman and CEO of Moncler.
“I am delighted that Robert will be joining the Stone Island family. I am convinced that his outstanding industry experience and deep knowledge of brand strategy, combined with the valuable contribution of the Stone Island team, will enable the brand to achieve its full potential. I look forward to working together to shape this next chapter of a brand with an extraordinary history and identity,” Carlo Rivetti, chairman of Sportswear Company, said.
Fibre2Fashion News Desk (RR)
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