Company: Branded Lifestyle Holdings Limited

Location: Harbour City, Kowloon, Hong Kong

Advertisement

Product profile: The store offers apparel, leather goods, footwear and accessories in the brand's cabin-meets-city style. It also houses the Cooper Beaver collection, Roots original salt & pepper sweats, and handcrafted leather products. The products will also be available on Zalora.com.hk

Store design | Interiors & VM | Fixtures: The new Roots retail space brings together cabin comforts and city conveniences to create a space that feels like home. The store showcases Roots distinct character and heritage by immersing shoppers in more than four decades of stories and iconic products that make Roots the brand it is today. The store is curated into four main vignettes, each telling a unique Roots story.

About the company: Established in 1973, Roots is a Canada-based premium outdoor lifestyle brand from Branded Lifestyle Holdings Limited. The brand offers range of products that embody a comfortable cabin-meets-city style including: women's and men's apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Today, Roots owns or franchises over 1,000 retail outlets, with more than 2,500 employees spread across China mainland, Hong Kong, Taiwan, Korea, Southeast Asia and the Middle East. (PA)

Fibre2Fashion News Desk – India