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Spanish brand Zara launches Lime Glam metacollection for metaverse
14 Apr 22 1 min read
Spain-based Zara has announced the launch of the Lime Glam Spring-Summer 2022, the company’s first solo metacollection, conceived to be worn both inside and outside the virtual world. The limited-edition capsule’s virtual pieces have been made available on Zepeto, a social app that lets users create 3D animated versions of themselves.
This capsule includes garments, accessories and make-up along with three digital items – a wall, a floor and a photobooth – created to enhance the whole experience.
“This project reflects a new way of thinking, a community that aims to expand the limits and embrace their unique identity and personality. Lime Glam makes possible to live a unique experience with fashion, both in the physical world and inside Zepeto’s universe,” the company said on its website.
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Fibre2Fashion News Desk (KD)
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