Who: Disha Patani is a Hindi film actor.

The collection: With an expansive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery, Aurelia offers women's ethnicwear for all occasions - casual, work, and festivities. The Monsoon Festive 18 campaign in association with Patani will be launched soon in stores.

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Bytes: "Aurelia - contemporary ethnic women’s wear brand from TCNS stands for the fashion choices of the new age women at work as well as home.  Over the years the brand has been the market leader in its space.  And, associating with Disha Patani, who is a youth icon, is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos," Anant Daga, managing director, TCNS said.

"I am proud to be associated with Aurelia, a brand that is an icon for modern Indian woman.  It connects with me even more as the brand gives a contemporary taste to traditional Indian-wear and adds a chic vibe to ethnic looks.  I believe that fashion is not just being trendy, but it has to resonate ethnicity somewhere which builds connect with a person’s roots.  The brand has an amazing range of well-crafted kurtas for various occasions, from college to work to festivities. It also offers palazzos, skirts, pants and churidars; team these with the beautiful kurtas and create the look of your choice. And, Yes, I already have a couple of them in my wardrobe but the one I’m wearing is an absolute favourite," Disha Patani said.

"It is a matter of great pride for us to be associated with someone who is dynamic and passionate about what she does with grit. Disha is a natural fit for being our first brand ambassador with her achievements as a popular youth icon, rooted in Indian tradition. Being a perfect blend of modernity and Indian-ness, she brings in a great connect with the brand Aurelia. We look forward to living upto the expectations of today’s women with our upcoming MF campaign with Disha," Aarti Ahuja, head-marketing at TCNS said.

About TCNS Clothing Co. Limited: TCNS Clothing Co. Limited, one of the leading women’s branded apparel company in India. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands.

Fibre2Fashion News Desk – India