The fusion of technology and fashion brings a sense of empowerment to customers and fuels the growth of a more customer-centric industry, Mudita Jaipuria, founder of Warehouse by Mudita said while talking about the digital transformation in the fashion industry.

Jaipuria confided her fascination with the digital revolution in the fashion sector to Fibre2Fashion. “I am truly fascinated by the rapid digital transformation unfolding within the fashion industry. It's like witnessing a kaleidoscope of innovation and creativity,” she said.

Talking about the growing prevalence of online shopping, Jaipuria underscored its crucial role in shaping lifestyles. “Online shopping has become an indispensable part of our lives, offering convenience and an endless array of options. It has revolutionised the way we explore, embrace, and express our personal style.”

The founder of Warehouse by Mudita, which is based on the international concept of outlet malls, opined that virtual fitting rooms have revolutionised the fashion experience. “The emergence of virtual fitting rooms has added an exhilarating twist to the fashion experience. Picture this: trying on different outfits virtually, seeing how they accentuate your unique features, and feeling that thrill of anticipation as you find the perfect match. It bridges the gap between imagination and reality, bringing fashion exploration to new dimensions.”

Additionally, she noted the transformative impact of AI and data analytics in the fashion world, saying that their ability to decipher intricate patterns, understand individual preferences, and curate personalised recommendations is a game-changer. “It's like having a personal stylist who knows you inside out, guiding you towards the styles that make you shine.”

In an earlier interview with F2F, Jaipuria identified technology and personalisation as the key consumer trends in designer wear along with influencer culture, sustainability, heritage, comfort, and online shopping. “The use of technology, such as digital printing and 3D modelling, is becoming more common in the fashion industry, and customers are seeking innovative designs that incorporate these technologies.”

Fibre2Fashion News Desk (KD)

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