Top fashion designers including Ashish N Soni, Krishna Mehta, Pankaj & Nidhi, Rina Dhaka and Rohit Gandhi + Rahul Khanna, will showcase their ready-to-wear lines at the 30^th edition of Amazon India Fashion Week (AIFW) SS18. The fashion designers for the grand finale of AIFW SS18 that will kick-off from October 11 in New Delhi have also been announced.

In its bid to democratise designer-wear in India, the two phased finale by Amazon Fashion will bring Pret and Couture together on one single ramp for the first time ever. Integrating the commercial with the creative side of fashion, the AIFW SS18 grand finale will offer accessibility and affordability for the creators as well as the consumers of the fashion fraternity.

"We are invested into AIFW to keep exploring ways to amplify the business of fashion. This grand finale is even more special to us as it moves over conventions to offer designs by India’s top talent that can be brought to the streets easily. This is a transformative time in fashion, and we are happy to lead this change where time between ramp and reality shrinks, and where creators and consumers interact closely with each other! We are excited and we will continue to innovate on behalf of our customers and partners," said Arun Sirdeshmukh, head, Amazon Fashion.

"With Amazon.in, we have an association which is committed towards building a robust alliance, a solid workable business module, one that is aligned with Fashion Design Council of India's (FDCI) long-term vision -- amplifying the business of fashion. We are thrilled to present the Finale that promises to merge business with fashion in today’s digital economy," said Sunil Sethi, president, FDCI, the organiser of AIFW. (RR)

Fibre2Fashion News Desk – India

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