Two Indian labels, the NBC brand and Geisha Designs, will unveil their latest collections at the Moscow Fashion Week (MFW). Taking place from March 1-8, 2024, the event will showcase the unparalleled creative genius of over 120 designers hailing from diverse corners of the world, including India, Egypt, Indonesia, China, South Africa, and Tunisia.

The international platform offers a perfect opportunity for established and rising design talents to present their work to a global audience, fostering new connections and unveiling groundbreaking fashion narratives. Streamed live and covered by media in 50 countries, including Europe and North America, MFW typically draws in more than 70,000 spectators and 5 million digital viewers every season. Alongside runway shows, Moscow Fashion Week enamel a professional showroom viewed by over 300 boutiques from across Russia, various lectures, masterclasses, and a platform to exhibit and sell local brands.

Known for their unique reinterpretation of classic Indian silhouettes, designers Paras Bairoliya and Shalini Jaikaria of Geisha Designs will bring their internationally acclaimed work to Moscow. With features in Paris Fashion Week, Coterie New York, and Dubai Fashion Week, their brand is a global ambassador for Indian elegance, available in over 200 premium stores worldwide. Their meticulous attention to detail, using traditional Indian sequins, beads, and embroidery in innovative combinations, creates sophisticated and luxurious ensembles, as per a press release.

Likewise, the NBC brand, under the creative direction of Nitin Bal Chauhan, is set to captivate the international audience with its unique blend of storytelling and sartorial innovation. With collaborations with Walt Disney, Huawei, and Monsoon, and presentations at fashion weeks in London, Tokyo, and Jakarta, Chauhan’s ‘theatrical fashion’ promises an engaging narrative experience, brought to life through hand-painted techniques and experimental design.

Moscow Fashion Week is a leading international platform, spotlighting designers from emerging markets. Based in Russia, it showcases innovation in the global fashion industry, drawing a diverse roster of designers from around the world. MFW brings together the global fashion community for a week of shows, networking, and discoveries.

Fibre2Fashion News Desk (RR)

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