Unprecedented rise in luxury interest among Indian youth
09 Jun 23 1 min read
Insights
- Asha Gautam's creative director Gautam Gupta noted a surge in young luxury shoppers and a shift towards environmental sensitivity post-lockdown.
- He highlighted the industry's growing focus on sustainability, responsible luxury, and circular design.
- He suggested these shifts reflect the industry's adaptability to sustainability and consumer-centric practices.
Gupta noted that post-lockdown, consumer behaviour had undergone a significant shift, with increased environmental sensitivity. Discussions around sustainability, responsible luxury, and circular designing are now commonplace across design houses, drawing boards, and fashion colleges.
“A lot of research and innovation is happening in this space, right from the material used and procured to the processes involved in construction to the recognition of artisans behind making the design and the way the products are packaged,” Gupta told F2F.
These shifts, Gupta suggested, reflect the industry’s adaptability and commitment to addressing both environmental and consumer behaviour changes, fostering a more sustainable and consumer-centric future.
Click here to read the full interview.
Fibre2Fashion News Desk (NB)
Popular News
|
|
US' BASF introduces certified biomass balance chemicals |
|
|
North India cotton yarn struggles amid weak demand, optimism persists |
|
|
China's e-commerce logistics sector sees growth in April 2024 |
|
|
Vietnam’s textile & garment exports rise 6.7% in Jan-Apr 2024 |
|
|
UK employment rate estimated 74.5% in Q1 2024, unemployment rate 4.3% |
|
|
ICE cotton faces heavy selling; prices drop despite positive factors |
