The American web3 studio, BBRC, has partnered with South Korean fashion illustrator Aaron Chang for an exclusive collection of NFTs called Ivy Boys. Ivy Boys is a limited-edition collection of 7,777 unique NFT avatars that gives owners exclusive access to the Ivy Bous Universe.

The collection is inspired by the American Ivy League fashion style and subculture popularised by icons and heritage brands like Paul Newman and Ralph Lauren, and re-adopted by pop icons such as Tyler the Creator and David Beckham.

The NFT collection is characterised by a multitude of 2D timeless fashion pieces, simple backdrops, a pure colour palette, and an inclusive representation of cultures, genders, and races. The entire collection culminates into a character that is incredibly relatable, charming, inclusive, distinct, and stylish. It is a style that is refined, but not pretentious; relaxed, but not sloppy; classic, but not outdated.

Owners of IVY Boys will have IP rights, and each Ivy Boys NFT unlocks private membership, IRL experiences, and access to future special projects, airdrops, brand collaborations, and merchandise collections - all of which are collaborative and community-driven. BBRC strives to provide a variety of resources and assets for utility-enabled PFPs that owners can easily implement and use to recognise one another.

It is a collection that would blend the metaverse and the real world with limited-edition apparel and collectibles. The collection is stored as ERC-721A on the Ethereum blockchain and hosted on ipfs. It is available on Opensea, with a maximum of 1 mint per wallet, per address.

Fibre2Fashion News Desk (HO)

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