HanesBrands (HBI), the largest supplier of collegiate fan apparel, has announced a primary apparel partnership with the University of Southern California (USC). The ten-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand the University’s retail footprint.

The agreement is in addition to USC’s existing relationship with Nike, which is the official outfitter of the 21 varsity Trojan sports and provider of fan merchandise.

HBI, which owns the iconic Champion and Hanes brands, as well as the eco-forward Alternative Apparel brand, will design, manufacture and distribute an expansive collection of men’s, women’s, unisex, youth, infant and toddler fan apparel. HBI will create special activations and enhanced retail presentations beginning in January 2023. The company brings in-house design expertise, manufacturing proficiency and a commitment to responsible, transparent manufacturing with a focus on people, planet, and product, the company said in a media statement.

USC joins the University of Texas, The Ohio State University, University of North Carolina, University of Georgia, Villanova, University of South Carolina, and University of Cincinnati as primary apparel partners with HBI.

“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love. Our iconic brands and unmatched products resonate with consumers around the world and will help enhance fan engagement for USC,” John Fryer, HBI president of licensed sports apparel, said in a statement.

“We are excited to enter into a long-term partnership with HBI. Their collection of iconic brands, retail success, and commitment to sustainability and responsible sourcing makes them a great fit for USC. We’re confident in HBI’s ability to service our growing market of fans, alumni, and students with quality apparel offerings,” Matt Curran, USC director of trademarks and licensing, said.

Fibre2Fashion News Desk (GK)

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