Nike Virtual Studios and EA Sports have entered into a new partnership aimed at enhancing and personalising the virtual sports experience for fans all over the world. This collaboration brings together two of the biggest names in sport and entertainment, and will lead to all new ways for members of .SWOOSH, Nike’s new digital community experience, and EA Sports fans to express their personal style through play. 

Nike’s new partnership with EA Sports will look to build new immersive experiences and unlock brand new levels of customisation within the EA Sports ecosystem. In future EA Sports titles, EA Sports and Nike plan to make select .SWOOSH virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style.

"Nike and EA Sports share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them," said Ron Faris, GM of Nike Virtual Studios. "This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA Sports fan base."

“All of us at EA Sports are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture,” said Andrea Hopelain, SVP of brand for EA Sports and Racing. “Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport.”

Fibre2Fashion News Desk (RR)

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