US' Tommy Hilfiger names Virginia Ritchie as new global CMO
07 Sep 23 2 min read
Insights
- Virginia Ritchie has been appointed as the global CMO for American fashion brand Tommy Hilfiger.
- Reporting to CEO Martijn Hagman, she will helm the global marketing organisation.
- With over 15 years in the industry, Ritchie has held senior roles in marketing across various regions and most recently led global consumer engagement for the brand.
Ritchie, a 13-year veteran of PVH, most recently led global consumer engagement for Tommy Hilfiger with the responsibility to bring the brand’s campaigns, activations, and products to life for consumers across all marketing and commercial touch points, the fashion house said in a press release.
Prior to that Ritchie worked in senior marketing leadership positions across the Americas, EMEA, and APAC, and spent two years leading global brand operations in a cross-functional role that drove strategic planning and prioritisation across marketing, merchandising, and design.
Ritchie brings over 15 years of experience across all aspects of global marketing—strategy, consumer engagement, full-funnel media, and communications, as well as developing culturally relevant, cut-through talent partnerships, collaborations, and campaign creative.
- Irish retailer Primark launches New Look and VIVA summer campaign
- Online fashion shopping dominates global e-commerce: Report
- Finnish fashion firm Marimekko sales soar 7% in Q1 FY24
- US brand Dillard's launches The Cabana swim shop with global brands
- German brand Puma launches Easy Rider Vintage in fresh colourways
- Germany’s Puma & Skepta unveil first collaborative collection
“Virginia is an experienced and respected brand leader within our organisation. Over the last 13 years with PVH, she has developed a deep understanding of the Tommy Hilfiger brand DNA and has been a champion for the transformations and evolutions that keep Tommy Hilfiger aspirational and relevant for our consumers. Virginia’s leadership will help us win with the consumer by leaning into the many strengths of our global Tommy Hilfiger brand,” said Hagman.
Fibre2Fashion News Desk (NB)
Popular News
|
South Indian cotton yarn stable; sentiments weak amid cash crunch |
|
US small business owners highlight pricing as top concern: Report |
|
US’ small business optimism index rises in April 2024: NFIB |
|
Cotton yarn prices fall on slow buying in south India |
|
US' BASF introduces certified biomass balance chemicals |
|
Circular economic policy key to Bangladesh’s RMG export to EU: Experts |