South Korean lifestyle brand Ximi Vogue, which will expand rapidly in the Indian market with plans to open around 200 stores across the country in the next two years, is targeting a revenue of ₹500 crore ($72 million) in the Indian market over the period. It is also investing heavily in its supply chain technology with modern warehouses.

“Our customer-centric approach, high quality & value proposition will be the differentiating factors for our success in India,” Ankit Vedi, director at Ximi Vogue India, said in a statement.

The company has initiated a franchise model, in which micro-entrepreneurs can start a XIMI Vogue store of 1,000-1,200 sq ft with an investment of ₹65 lakhs, which would cover store set-up, inventory, franchise fee, office equipment and consumables, according to Vikas Agarwal, another director at Ximi Vogue India.

The brand has 29 outlets in India now and sells products in categories like cosmetics, fashion, accessories, undergarments, footwear, and more. The brand will launch 18 more outlets by next month. (DS)

Fibre2Fashion News Desk – India

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