Brand: Adidas

Company: Adidas Group

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Brand ambassador: Ranveer Singh

Location: Linking Road, Mumbai

Area: 1,550 square feet

Product profile: The store captures the energy of the streets turning it into a cultural epicentre. Its inspiration is found in the different iconic neighbourhoods of various cities, creating a global connection to a unique network of influence and cultural creativity.

Design aesthetic: The store will house the latest, iconic and most innovative product stories.

Store design | Interiors & VM | Fixtures: The store combines the architectural details inspired by Mumbai’s raw aesthetics by translating the spirit of the city that connects the creative youth culture. A lounge area with furniture inspired by the Originals Superstar offers a space for intimate interaction with customers and creators alike.

Retail presence: This new store is the latest concept store, out of 100 OFDD stores across the world.

About Adidas: The brand is a German multinational corporation which designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world.

Fibre2Fashion News Desk – India