The year 2022 saw many global retailers unveiling concept stores to create a more intuitive and convenient shopping experience for customers. E-commerce giant Amazon unveiled a physical apparel store called Amazon Style in greater Los Angeles, while multinational clothing brand H&M opened a ‘first of its kind’ rotating style store at Williamsburg, Brooklyn.

Leading omnichannel retailer Kohl’s also started Discover @ Kohl’s, a new store experience, while Nike partnered with Topsports to open a brand experience store in Beijing.

The Amazon Style store in greater Los Angeles offers a personalised, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find new styles. The store features women’s and men’s apparel, shoes, and accessories.

H&M’s rotating style destination store features a thoughtfully curated selection of the brand's most fashionable styles, and the store also hosts exclusive programming and brand moments in a space designed to evolve throughout the year.

Kohl’s Discover @ Kohl’s is a new feature that curates new and seasonally relevant brands throughout the store for the Back-to-School season. The store shows a designated back to school area that highlights brands that not only offer unique products and supplies for the school year, but also incorporate a give-back purpose.

The rise retail concept store owned by Topsports and Nike represents Nike’s first store developed in collaboration with a strategic partner in China.

Fibre2Fashion News Desk (DP)

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