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Boise based SOS Apparel opens new downtown store
08 Dec 20 1 min read
Brand: SOS Apparel
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Company: SOS Apparel
Location: Downtown Boise, Idaho, US
Product profile: Premium line of shirts, hooded sweatshirts, hats, etc.
Store design | Interiors & VM | Fixtures: The SOS idea was conceptualised and built out during the pandemic by designer Ian Hoey who created the store in a way to bring together the Boise community.
About the company: SOS is a community-based brand out of Boise, Idaho. The company is counter culture rooted not only in skate and streetwear, but in the ideals of surrender to all circumstances, finding hope in the chaos.
Fibre2Fashion News Desk (JL)
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