Company: High Street Essentials Pvt Ltd

Location: Elante Mall, Chandigarh

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Area: 847 sq ft

Product profile: The EBO will house westernwear and accessories for women. The new store also marks the launch of FabAlley’s fall/winter 2019 line, ‘Free Fallin’. The collection offers a mix of timeless prints, feminine designs with bright colours beautifully dipped in autumnal hues of dreamy blues, deep wine, subdued mustard, soft pastels, and classic neutrals to create coveted looks. The collection is apt for the woman-on -the-go who seeks versatility in her everyday fashion choices.

Store design | Interiors & VM | Fixtures: The store has theme-based zones to help customers with a seamless shopping experience. There are separate sections in the store for workwear, travel and partywear. The store’s fresh, young and trendy accents paint the perfect backdrop to complement the brand aesthetics.

About the company: FabAlley is an online shopping store for apparel and accessories for women offering more than 3,000 products in categories like clothing, bags, and jewellery from High Street Essentials Pvt Ltd by Tanvi Malik and Shivani Poddar since 2012. This store launch supplements High Street Essentials’ larger strategy of foraying into offline retail aggressively. The High Street Essentials Pvt Ltd has launched 18 Indya stores in the last 18 months and is present at over 250 shop-in-shops in Lifestyle, Central, Globus, Ethnicity and Project Eve with both Indya and FabAlley. Offline retail contributes to about 50 per cent of the total revenue of the company currently. (PA)

Fibre2Fashion News Desk – India