Company: Bestseller

Location: Ghod Dod Road, Surat, India

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Area: 1,855 square feet

Product profile: The store has an array of trendy menswear fashion displayed for a seamless shopping experience, providing customers with the best of European fashion. It will offer a complete wardrobe selection of casuals, essentials, denims – including shoes and accessories.

Store design | Interiors & VM | Fixtures: The beautifully designed one-storied new concept store offers a unique brand identity, ambience and functionality with clear-cut space management, powerful branding and a fabulous collection. The store layout promises easy navigation which means easy shopping for the customers. With neutral lighting and smoke burnished grey floor, the store embraces the DNA of the brand- cool, functional and stylish.

About the company: Jack & Jones is one of Europe's leading producers of menswear with more than one thousand stores in 38 countries since its inception in 1990. It is a part of Bestseller A/S, a family-owned clothing and accessories company. Jeans are regarded as the backbone of Jack & Jones' business. Jack & Jones India currently has 74 stores and 525 shop-in-shops spread across the country.

Fibre2Fashion News Desk (KD)