Insights
- Loro Piana has reopened flagship store in Dubai with a new concept, offering an exclusive luxury shopping experience.
- The store, located in Dubai Mall's Fashion Avenue, now spans two floors with a VIP section for private viewing of the fall-winter 2023/24 collection.
- The interior design maintains Loro Piana's signature elements, using natural materials.
Loro Piana has reopened its flagship store in Dubai following an extensive renovation. The store is the first in the world to showcase the new Loro Piana concept, inviting customers to indulge in an unparalleled luxury shopping experience.
Located in the heart of Dubai Mall’s Fashion Avenue, the newly refurbished store now spans two floors with an elevator and a private entrance adjoining the two sections. The first floor is solely for VIP clients with dedicated salons where they can discover the fall-winter 2023-2024 collection and an exclusive Dubai Mall capsule collection with exquisite comfort and complete privacy, the company said in a press release.
The new store concept and interior design showcase Loro Piana’s iconic style, preserving the core elements of natural materials, a warm color palette, signature oak wood and Carabottino marble details. The renovation is a return to the heritage of the Maison and the legacy of Sergio Loro Piana, reworked in a timeless and thoroughly modern key.
Loro Piana has reopened flagship store in Dubai with a new concept, offering an exclusive luxury shopping experience.
The store, located in Dubai Mall's Fashion Avenue, now spans two floors with a VIP section for private viewing of the fall-winter 2023/24 collection.
The interior design maintains Loro Piana's signature elements, using natural materials.
The façade of the store, inspired by the soft and wavy texture of Loro Piana fabrics, has been re-imagined by architects Jun Aoki and Yoshihiko Takeuchi in handmade terracotta ceramic tiles from Italy.
Fibre2Fashion News Desk (RR)
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