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Mufti launches new concept store in Ahmedabad
21 Jan 20 2 min read
Brand: Mufti
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Company: Mufti
Location: CG Road, Ahmedabad, India
Area: 1500 square-foot
Product profile: The store houses the complete range from Mufti's latest collections for menswear
Store design | Interiors & VM | Fixtures: Manifesting the brand's ethos of being distinctive, free-spirited and vibrant; the new store personifies the spirit of the city Mumbai. The store's interior design is defined by iconic visual elements that form the quintessential component of the city's imagery. Recognised as the pioneer of fostering an alternative choice to our lifestyle, the brand has internalised the spirit of Mumbai by weaving vivid landmarks of the city into the overarching theme of the store.
About the company: Staying true to its originality by being distinctive and different from the rest, Mufti was launched in 1998 by first-generation entrepreneur Kamal Khushlani, who believes in creating a wave of culture and fashion that originates in India and is embraced worldwide. The brand being the first-of-its kind, not only pioneered cutting edge fashion for men in the country, but also introduced club wear and street wear which was unknown in the Indian fashion scene at that time. The brand currently retails through 300+ exclusive brand outlets pan India, 1200+ multi brand outlets, 110 national level large format chains like shoppers stop, central etc.
Fibre2Fashion News Desk (JL)
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