Maximize your media exposure with our single PR package
Lycra fibre has backed trends in better fitting, comfort
10 Jun 19 1 min read
Lycra fibre is witnessing resurgence in traditional categories like shirting and has backed recent trends by meeting consumer needs of better fitting and comfort, according to Serge Vigouroux, executive vice president, new ventures & marketing, The Lycra Company. Examples include bralettes in intimate apparel, athleisure in activewear and jeggings in denims.
US-based The Lycra Company owns the Lycra, Coolmax and Thermolite fibre technology brands and innovates and produces fibre and technology solutions for the apparel and hygiene industries, as well as specialty chemicals used in the spandex and polyurethane value chains.
The market in Asia-Pacific, specifically China, has been very receptive to the value of the Lycra fibre, not merely for exports, but also for the local consumer market, where the company has witnessed unprecedented growth, Vigouroux told Fibre2Fashion in an interview. (DS)
For the full interview, please click here.
Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.
US-based The Lycra Company owns the Lycra, Coolmax and Thermolite fibre technology brands and innovates and produces fibre and technology solutions for the apparel and hygiene industries, as well as specialty chemicals used in the spandex and polyurethane value chains.
The market in Asia-Pacific, specifically China, has been very receptive to the value of the Lycra fibre, not merely for exports, but also for the local consumer market, where the company has witnessed unprecedented growth, Vigouroux told Fibre2Fashion in an interview. (DS)
For the full interview, please click here.
Fibre2Fashion News Desk – India
Popular News
|
Falling average prices of Chinese apparel exports shows weak demand |
|
AMANN Group opens new sustainable production plant in India |
|
US cotton exports jump 79% week-on-week: USDA |
|
Indian fashion retailers make significant strides in sustainability |
|
German brand Puma teams up with KidSuper to redefine sportswear |
|
ICE cotton prices fall further amid weak sentiments, demand concerns |