Tribes India, a chain of 117 unique showrooms, established by the Tribal Cooperative Marketing Development Federation of India (TRIFED), recently partnered with designer Ritu Beri to promote Indian tribal crafts and culture across the country. Beri will work as the chief design consultant and will be part of a wide range of initiatives to mainstream tribal art form.

According to TRIFED managing director Pravir Krishna, Beri will guide TRIFED with her creativity to develop world class handcrafted masterpieces to create a mini-India of tribal haute couture.

Tribes India is also looking to tap new markets with this association and has plans to go international through Beri’s network and experience of working with different countries across the globe, according to an official release.

Tribes India currently sells through its retail points and e-commerce portal. The company had posted revenue of around ₹100 crore for fiscal 2018-19.

Fibre2Fashion News Desk (DS)

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